Why does my website need routine fine tuning?

Because search doesn't sit still.

Google made 4,781 changes to Search in 2023 (the latest year it has published), about 13 a day, and 45% of people now use AI tools like ChatGPT for local recommendations, up from 6% a year earlier (BrightLocal, 2026). A website that never gets updated falls a little further behind every day. We fine tune yours routinely: search updates, speed, security, facts for AI search, your latest work, and an accurate Google Business Profile.

Want to talk it through? Book a demo